Discounts, special offers and priority tastings

Use your winecard to receive discounts, special offers and priority tastings at cellar doors across Australia. There are no wine packs, purchase requirements or annual fees. You also receive discounts and special offers from participating restaurants and accommodation providers.

Winecard gives you up to date information

By using your winecard when you purchase wine you will receive updates from the wine maker regarding how your wine is developing, medals won, stock remaining etc. If you don't want to receive updates it is easy to unsubscribe on a per cellar door basis.

Winecard assists the wine industry

Members review the wines they have purchased and the cellar doors they have visited. We provide the cellar doors with anonymous information to assist them in better understanding their customers.

Want to know more?

The best way to learn more about winecard is to explore this website. You can also ask questions at participating retailers.

How to obtain a winecard

You can purchase a winecard from selected participating cellar doors or online. You can also receive a complimentary winecard when you stay with any participating retailer.

Once you have a winecard you will immediately receive discounts from participating cellar doors, restaurants and accommodation providers. To receive further benefits you will need to activate your card.

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