Privacy Statement

Last Modified 4 August 2006

Introduction

This Privacy Statement applies to all business activities of Andrew J Knight Pty Limited trading as winecard (A.C.N. 096 428 732).

Winecard recognizes the importance to our card holders and retailers of the discreet and confidential handling of their personal information. It is winecard’s policy to comply with the requirements of the Privacy Act 1988 and the National Privacy Principles contained in that Act in all activities of winecard involving the collection, use, disclosure and handling of personal information.

Definitions and recitals in relation to this document.

Primary business of winecard

Andrew J Knight Pty Limited which trades as winecard collects card holder information via the winecard website. It also collects card holder data from retailers regarding the sales of winecards and other products. This customer data is subsequently used by winecard to assist participating retailers in running their business.

Card holders

Card holders are defined as those individuals who have purchased or been given a winecard. In activating their winecard, card holders acknowledge that their nickname, type of card held, date joined and top rated wines may be disclosed on the winecard website unless they elect to remain anonymous.

In using their winecard at a participating retail outlet, card holders acknowledge that their name and the location where they acquired their first winecard can be provided to the retailer. Card holders also acknowledge that they may receive email communications via the winecard website from retailers where they have used their winecard. Card holders email addresses will not be disclosed to retailers. Card holders can elect at anytime after using their winecard at a retailer not to receive emails from that retailer.

All other information is kept within our database and is not disclosed.

Retailers

Retailers are defined as any place that sells or accepts winecard. Retailers details are collected via the winecard website, and displayed on the winecard website for the purpose of promoting their business. Details of a retailers sales, wine reviews and cellar door reviews will be kept confidential and can only be accessed by the aforementioned retailer

Policy Statement

Collection

Winecard will collect personal information by lawful and fair means and not in an unreasonably intrusive way.

Winecard will make known the purpose for which it is collecting personal information and will collect personal information concerning an individual only from that individual and the retailer where they have acquired or used their winecard.

Use and Disclosure

Winecard will not use personal information concerning an individual for a purpose other than the primary purpose for which it was collected as stated in the relevant "Definitions and Recitals" in regards to business nature, unless winecard has obtained the consent of the individual to the use of that information for a secondary use, such as direct marketing.

If it is not practicable to obtain the individual's consent and the individual has made known to winecard the individual's desire not to receive any further direct marketing communications, winecard will cease any direct marketing communications to the individual.

Personal information collected and/or stored is never used for or disclosed to any third party with the exclusion of the disclosure of such customer information as outlined above to winecard retailers.

Data Quality

Winecard will take all reasonable steps to ensure that personal information that it holds is accurate, complete and up-to-date.

Data Security

Winecard has in place a full time IT team who maintain our data security systems, networks and procedures. In particular all winecard databases are protected by secure network links, firewalls, password protection and virus protection.

All winecard staff are required to sign confidentiality clauses as part of their employment agreement, such confidentiality clauses have termination of employment confidentiality survival clauses.

Openness

On request by individuals, winecard will make known to those individuals the types of personal information it holds, the purpose for which it is held and how winecard collects, holds and uses that information.

Access and Correction

On request by an individual, but subject to the exceptions prescribed by the National Privacy Principles, winecard will provide the individual with access to their personal information and will allow that individual a reasonable opportunity to correct any inaccuracies or out-of-date information. Confirmation of any changes to customer information will be provided as previously outlined within this document.

A request for access to the personal information held by winecard concerning an individual can be made by that individual to winecard in writing by post or via the winecard website. A fee may apply in some circumstances.

Identifiers

winecard will not use tax file numbers or other government-issued identifiers, to identify a record of personal information relating to an individual.

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